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Smokers and drinkers awareness of oral cancer: a qualitative study

Lookup NU author(s): Dr Ray Lowry


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Objective To examine the perceptions and understanding of in oral cancer among older male drinkers and smokers in the north east of England. Design Qualitative research using focus group discussions led to by an experienced moderator. Setting Residents of the north east of England in their community. Subjects Male alcohol drinkers and tobacco smokers over the age of 44 years and by socio-economic grouping. Results There is a lack of knowledge and understanding of the risk of oral cancer in this whole at-risk population sample. Even those who have direct contact with the disease profess ignorance. Information on health is perceived as confusing or distrusted. Much of this is linked to a fatalistic approach to serious illness. Conclusions There appears to be a large information gap to bridge, and we need to further understand the target group for oral cancer health promotion; and to use that knowledge to design effective health promotion initiatives.

Publication metadata

Author(s): Lowry RJ; Craven MA

Publication type: Article

Publication status: Published

Journal: BDJ

Year: 1999

Volume: 187

Issue: 12

Pages: 668-670

Print publication date: 25/12/1999

ISSN (print): 0007-0610

ISSN (electronic): 1476-5373

Publisher: Nature Publishing Group