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Netsourcing allows the renting of information systems (IS) services and applications from a third party provider via a network. E-ticketing is a booking option that is developing rapidly in the entertainment industry. This paper investigates the motivations of four theatres for adopting netsourcing-based e-ticketing. By splitting the IS adoption decision into solution- and realization-specific factors, the paper introduces a novel way of considering e-commerce adoption in SMEs. Exploratory case research demonstrates that perceived benefits, the desire to expand online activities, industry trends, and pressures from customers motivate theatres to adopt e-ticketing. In conjunction with e-ticketing, the netsourcing business model is adopted due to internal constraints and restrictions imposed by the provider of the existing box office system.
Author(s): Woerndl M, Powell P, Vidgen R
Publication type: Article
Publication status: Published
Journal: Electronic Markets
ISSN (print): 1019-6781
ISSN (electronic): 1422-8890
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