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Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory

Lookup NU author(s): Professor Carl May, Dr Tracy Finch



Understanding the processes by which practices become routinely embedded in everyday life is a longstanding concern of sociology and the other social sciences. It has important applied relevance in understanding and evaluating the implementation of material practices across a range of settings. This paper sets out a theory of normalization processes that proposes a working model of implementation, embedding and integration in conditions marked by complexity and emergence. The theory focuses on the work of embedding and of sustaining practices within interaction chains, and helps in understanding why some processes seem to lead to a practice becoming normalized while others do not

Publication metadata

Author(s): May C, Finch T

Publication type: Article

Publication status: Published

Journal: Sociology

Year: 2009

Volume: 43

Issue: 3

Pages: 535-554

Date deposited: 07/10/2008

ISSN (print): 0038-0385

ISSN (electronic): 1469-8684

Publisher: Sage


DOI: 10.1177/0038038509103208


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