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Lookup NU author(s): Ranald Richardson,
Professor Neill Marshall
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The paper examines the growth of telephone call centres in Tyne and Wear, a peripheral location in north east England. Call centres are rapidly growing offices providing a variety of sales, marketing and information services remotely by telephone to customers. They provide an interesting example of the way in which the integration of telecommunications and computer technologies is reshaping spatial divisions of labour. Call centre firms have been attracted to Tyne and Wear predominantly by supplies of relatively cheap, well qualified, female clerical labour. This type of labour expanded with the decentralisation of large 'clerical factories' to the area in the 1960s and 1970s. Call centre firms are attempting to 'cream-off' young, better qualified and more adaptable female workers.
Author(s): Richardson R, Marshall JN
Publication type: Article
Publication status: Published
Print publication date: 01/09/1996
ISSN (print): 0004-0894
ISSN (electronic): 1475-4762