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Smokers and drinkers awareness of oral cancer: A qualitative study using focus groups

Lookup NU author(s): Dr Ray Lowry


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Objective: To examine the perceptions and understanding of oral cancer among older male drinkers and smokers in the north east of England. Design: Qualitative research using focus group discussions led by an experienced moderator. Setting: Residents of the north east of England in their community. Subjects: Male alcohol drinkers and tobacco smokers over the age of 44 years and by socio-economic grouping. Results: There is a lack of knowledge and understanding of the risk of oral cancer in this whole at-risk population sample. Even those who have direct contact with the disease profess ignorance. Information on health is perceived as confusing or distrusted. Much of this is linked to a fatalistic approach to serious illness. Conclusions: There appears to be a large information gap to bridge, and we need to further understand the target group for oral cancer health promotion; and to use that knowledge to design effective health promotion initiatives. © British Dental Journal 1999.

Publication metadata

Author(s): Lowry RJ, Craven MA

Publication type: Article

Publication status: Published

Journal: British Dental Journal

Year: 1999

Volume: 187

Issue: 12

Pages: 668-670

Print publication date: 01/01/1999

ISSN (print): 0007-0610

ISSN (electronic): 1476-5373

Publisher: Nature Publishing Group

PubMed id: 10654442