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Deliberate and emergent logistics strategies in food retailing: A case study of the Greek multiple food retail sector

Lookup NU author(s): Professor Michael Bourlakis

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Abstract

According to the "classical" school of thought, the implementation of a firm's strategy can be the result of a deliberate and rational process, or alternatively an emergent and non-intentional one. The rising importance of logistics in retail strategy, and, in particular, the impact of centralisation of logistical activities upon the development of a retail logistics strategy, necessitates an in-depth examination of the relevant company actions. This paper identifies which strategic approach is followed by domestic and multinational firms that operate in the Greek food multiple retail sector. The findings point out the major importance of warehousing in multinational firms' logistics operations and the vital role of logistics in multinational retailers' strategy. Multinational firms follow a deliberate logistics strategy that leads to increased logistics efficiency when compared to domestic firms that follow the emergent logistics strategy.

Publication metadata

Author(s): Bourlakis MA; Bourlakis CA

Publication type: Review

Publication status: Published

Journal: Supply Chain Management

Year: 2001

Volume: 6

Issue: 4

Pages: 189-200

Print publication date: 01/01/2001

ISSN (print): 1359-8546

ISSN (electronic): 1758-6852

URL: http://dx.doi.org/10.1108/13598540110402728

DOI: 10.1108/13598540110402728

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