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Mixing methods within stated preference environmental valuation: Choice experiments and post-questionnaire qualitative analysis

Lookup NU author(s): Dr Neil Adrian Powe, Professor Guy Garrod



Assessing public preferences for natural resources is a difficult task. The complexity of the research problem has encouraged practitioners to adopt qualitative approaches as exploratory and diagnostic tools within the conventionally more quantitative stated preference research. Building on best practice from previous studies, this paper reports the findings of post-questionnaire focus group analysis, investigating the adequacy of a choice experiment (CE) valuation exercise and its public acceptability. The specifics of the scenario and design choices are shown to markedly reduce problems of charity like and bid-realism/fair-share responses, observed in previous studies, and significant sensitivity to good characteristics is observed. However, a less tractable problem of valuing unfamiliar goods remains, with insights given regarding public acceptability and the usefulness of the findings to environmental decision-making. © 2004 Elsevier B.V. All rights reserved.

Publication metadata

Author(s): Powe NA, Garrod GD, McMahon PL

Publication type: Article

Publication status: Published

Journal: Ecological Economics

Year: 2005

Volume: 52

Issue: 4

Pages: 513-526

ISSN (print): 0921-8009

ISSN (electronic): 1873-6106

Publisher: Elsevier BV


DOI: 10.1016/j.ecolecon.2004.06.022


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