Toggle Main Menu Toggle Search

Open Access padlockePrints

Why do consumers deviate from best microbiological food safety advice? An examination of 'high-risk' consumers on the island of Ireland

Lookup NU author(s): Dr Mary Brennan, Emeritus Professor Christopher Ritson


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


The objectives of this paper are 2-fold, firstly to profile and identify 'high risk' demographic groups on the island of Ireland and secondly to investigate, with these groups, their knowledge of microbiological food safety and the microbiological food safety handling and preparation behaviours they engage in. A representative survey (n=1025) was undertaken with quotas for age and social class. There was a total of 73 sampling points. Four 'high-risk' groups were identified using univariate analysis of variance: (1) 18-34 single males, non-students, without home economics training; (2) 18-24-year-old female homemakers without home economics training; (3) 45+ female homemakers with home economics training; and (4) 65+ males who are either widowed/divorced/separated (W/D/S). Time and financial constraints limited the number of groups (1/3/4), which could be qualitatively investigated in a meaningful way to 3. The findings indicated that these 'high-risk' groups were willing to engage in a range of behaviours that deviate from best practise guidelines. Personal (overconfidence; lack of interest), environmental (technological) and lifestyle (time and energy investment) characteristics were identified as the source cause of such deviating behaviour. © 2007.

Publication metadata

Author(s): Brennan M, McCarthy M, Ritson C

Publication type: Article

Publication status: Published

Journal: Appetite

Year: 2007

Volume: 49

Issue: 2

Pages: 405-418

Print publication date: 01/09/2007

ISSN (print): 0195-6663

ISSN (electronic): 1095-8304

Publisher: Elsevier BV


DOI: 10.1016/j.appet.2006.12.006

PubMed id: 17825953


Altmetrics provided by Altmetric