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Lookup NU author(s): Hannah Parker,
Professor Phil Blythe
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The amalgamation of current information and communication technologies with transport infrastructure and vehicles (known as Intelligent Transport Systems (ITS)) enables a greater management of transport demand through the potential to observe every customer using the transport network. A trade off between privacy and incentive can be utilised by transport providers to ensure that they enjoy increased levels of information and marketing opportunities. However, a balance between monitoring and privacy is paramount to providing a better service for transport users, whatever their modal choice, without unnecessary intrusion. It is essential to establish exactly how personal information will be used, who owns it and who may access it (thus robust security measures must be in place for protection). There are ways of avoiding the need to capture personal data. However, personal information is important for a more complete, better quality user profile and data set. This information could be used by decision makers to really meet customer needs and demands. Despite this, the choice must remain with the customer to decide their level of privacy trade off. Increased levels of service, such as user-specific information and incentives, can be offered to individuals if they are willing to provide more personal information in exchange.
Author(s): Bryan HR, Blythe PT
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Unknown
Conference Name: Moving On
Year of Conference: 2007