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Lookup NU author(s): Professor Michael Bourlakis,
Professor Savvas Papagiannidis,
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Several measurement scales have been designed by both practitioners and researchers to evaluate per-Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution. Copyright © 2008, IGI Global.
Author(s): Bourlakis M, Papagiannidis S, Fox H
Publication type: Article
Publication status: Published
Journal: International Journal of e-Business Research
ISSN (print): 1548-1131
ISSN (electronic): 1548-114X
Publisher: IGI Global