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E-consumer behaviour: Past, present and future trajectories of an evolving retail revolution

Lookup NU author(s): Professor Michael Bourlakis, Professor Savvas PapagiannidisORCiD, Helen Fox


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Several measurement scales have been designed by both practitioners and researchers to evaluate per-Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution. Copyright © 2008, IGI Global.

Publication metadata

Author(s): Bourlakis M, Papagiannidis S, Fox H

Publication type: Article

Publication status: Published

Journal: International Journal of e-Business Research

Year: 2008

Volume: 4

Issue: 3

Pages: 64-76

ISSN (print): 1548-1131

ISSN (electronic): 1548-114X

Publisher: IGI Global