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Lookup NU author(s): Dr Kim Pearce,
Dr Shirley ColemanORCiD
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The importance of emotion in consumer preference is explored in the subject of Kansei Engineering. The Kansei methodology has been successfully adopted by many large companies in recent years. Currently, a European Union Fifth framework project called 'Kensys' (Kansei Engineering System) is being implemented to look at the application of Kansei engineering in the field of footwear. The Kensys project is being conducted in collaboration with several SMEs and this paper reports a study that has been carried out with one of the SMEs who designs and makes reproduction historic and specialist footwear. In addition, respondent views on 'real' products from history and reproduction footwear are compared. We report on the views of respondents in general and look at gender differences, the comparison of non-experts' views versus experts' views and we also look at differences due to age. The study was carried out in the UK and in Spain. The views in both counties are compared.
Author(s): Pearce KF, Coleman SY
Publication type: Article
Publication status: Published
Journal: Journal of Applied Statistics
Print publication date: 01/02/2008
ISSN (print): 0266-4763
ISSN (electronic): 1360-0532
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