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Lookup NU author(s): Emeritus Professor Robert Hollands
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This study of Canadian Mohawk youth examines the complex construction of hybrid identities, by looking at the interaction between their consumption of western media/culture and local Native traditions and customs. The article poses the question, to what extent does western youth culture as expressed in TV, film, music and sport get taken up and moulded around a more contemporary Native youth identity? Utilising theoretical notions of hybridity and hegemony, and a mixed methodology of questionnaire data and focus group interviews, the study argues that young Mohawks actively consume global youth and popular media cultures strategically in ways that both reinforce and extend their Native and youthful identities. Particularly popular is the appropriation of a range of black cultural forms drawn from the Afro-American experience, such as the adoption of rap music for instance. At the same time, issues of power reflected through gender relations, inequality and racism, and the domination of American over Canadian culture, also impact on the formation of Mohawk youth identities and pose challenges to building bridges between traditional customs and the modern world.
Author(s): Hollands RG
Publication type: Article
Publication status: Published
Journal: Sociological Research Online
Year: 2004
Volume: 9
Issue: 3
Pages: -
ISSN (print): 1360-7804
ISSN (electronic):
