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Lookup NU author(s): Professor Melissa Bateson,
Professor Daniel Nettle,
Dr Gilbert Roberts
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We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour.
Author(s): Bateson M, Nettle D, Roberts G
Publication type: Article
Publication status: Published
Journal: Biology Letters
ISSN (print): 1744-9561
ISSN (electronic): 1744-957X
Publisher: The Royal Society Publishing
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