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Lookup NU author(s): Professor Savvas Papagiannidis,
Dr Joanna Berry,
Professor Feng Li
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The Internet has provided a plethora of commercial opportunities, the majority of them arising from advances in software and networking. As technology evolves in an ever increasing pace, new opportunities are bound to be created. This paper examines how one of these technologies, the 6th version of the Internet Protocol, may affect the Internet and the opportunities associated with it, by looking at one specific emerging application: Internet Television (IPTv). It does so by examining the possible impact and implications of multicasting on television broadcasts. Television and cable broadcasters have looked for ways to exploit the potential of narrowcast for a long time, but conventional narrowcast business models have been hampered by geographic and technology limitations in reaching audiences of sufficient size to be economically viable. The Internet, on the other hand, is by design geared up towards one-to-one communications and high levels of interactivity and can provide a great platform to broadcast on. The television industry was selected in order to highlight that emerging Internet technologies can significantly affect well-established industries and markets and create new opportunities, when carefully exploited. More specifically by reducing entry barriers it can allow SMEs to enter in a market that traditionally required large investments. The paper discusses the implications for policy makers and regulatory bodies, entrepreneurs wishing to start new channels, established television broadcasters and finally the viewers themselves.
Author(s): Papagiannidis S, Berry J, Li F
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Unknown
Conference Name: 27th ISBA Conference
Year of Conference: 2004