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Lookup NU author(s): Professor Savvas Papagiannidis
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This paper aims to contribute to the growing body of research on online political marketing by investigating the use of web sites as a marketing tool in the 2007 and 2009 general elections Greece. The two main research objectives are firstly to establish the key factors affecting voters’ trust when it comes to using politicians' websites and secondly whether and to what extent these trust-building factors and their influence change over-time, as the online environment matures.
Author(s): Papagiannidis S, Coursaris C, Bourlakis M
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Unknown
Conference Name: British Academy of Management 2010 Conference
Year of Conference: 2010