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Lookup NU author(s): Professor Savvas Papagiannidis
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In a relatively short time, social media have become an important part of online communications, invigorating the debate as to whether online technologies can positively contribute to political participation and engagement. This paper aims to contribute to this debate by examining the facilitating role of social media, and more specifically Facebook and Twitter, when it comes to direct interactions between politicians and online users. The study took place in the context of the Greek financial and political crisis. A quantitative methodology was adopted, with 215 online users taking part. Results suggest that social media intensity has a positive and negative relationship with social media participation and other types of online political participation respectively. Both social media and offline political participation are important for online political participation. Results and interesting findings are discussed.
Author(s): Papagiannidis S, Manika D
Publication type: Conference Proceedings (inc. Abstract)
Publication status: In Press
Conference Name: 42nd European Marketing Academy Conference (EMAC)
Year of Conference: 2013