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Consumers’ identities and compartmentalisation tendencies in alcohol consumption

Lookup NU author(s): Professor Diana Gregory-SmithORCiD, Professor Danae ManikaORCiD



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Routledge, 2017.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Gregory-Smith D, Manika D

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2017

Volume: 33

Issue: 11-12

Pages: 942-972

Online publication date: 12/04/2017

Acceptance date: 02/03/2017

Date deposited: 03/07/2018

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge


DOI: 10.1080/0267257X.2017.1310126


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