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Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.

Lookup NU author(s): Ola Ogunbodede, Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD


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Publication metadata

Author(s): Ogunbodede O, Papagiannidis S, Alamanos E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management Conference 2019

Year of Conference: 2019

Online publication date: 03/09/2019

Acceptance date: 29/04/2019