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Advancing spillover research: behavioural, contextual and temporal approaches

Lookup NU author(s): Professor Danae ManikaORCiD, Professor Diana Gregory-SmithORCiD


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Publication metadata

Author(s): Manika D, Gregory-Smith D

Publication type: Editorial

Publication status: Published

Journal: Journal of Marketing Management

Year: 2021

Volume: 37

Issue: 7-8

Pages: 595-598

Online publication date: 28/05/2021

Acceptance date: 02/04/2021

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge


DOI: 10.1080/0267257X.2021.1886446