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"Alexa, Let’s Talk About my Productivity": The Impact of Digital Assistants on Work Productivity

Lookup NU author(s): Davit Marikyan, Professor Savvas PapagiannidisORCiD, Professor Raj Ranjan, Professor Graham MorganORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home-oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals' satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

Publication metadata

Author(s): Marikyan D, Papagiannidis S, Rana O, Ranjan R, Morgan G

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2022

Volume: 142

Pages: 572-584

Print publication date: 01/03/2022

Online publication date: 13/01/2022

Acceptance date: 07/01/2022

Date deposited: 11/01/2022

ISSN (print): 0148-2963

Publisher: Elsevier


DOI: 10.1016/j.jbusres.2022.01.015

ePrints DOI: 10.57711/040q-kk45


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