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“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Lookup NU author(s): Professor Savvas PapagiannidisORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT’s capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT’s use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

Publication metadata

Author(s): Dwivedi YK, Kshetri Nir, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi M, AlBusaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Duan Y, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Hu M, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P, Wirtz J, Wright R

Publication type: Article

Publication status: Published

Journal: International Journal of Information Management

Year: 2023

Volume: 71

Print publication date: 01/08/2023

Online publication date: 11/03/2023

Acceptance date: 01/03/2023

Date deposited: 12/03/2023

ISSN (print): 0268-4012

ISSN (electronic): 1873-4707

Publisher: Elsevier Ltd


DOI: 10.1016/j.ijinfomgt.2023.102642


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