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Trusting the Avatar: An examination of trust and risk factors in electronic and virtual retailing

Lookup NU author(s): Professor Michael Bourlakis, Professor Savvas PapagiannidisORCiD, Helen Fox


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Publication metadata

Author(s): Bourlakis M, Papagiannidis S, Fox H

Editor(s): Kautonen, T; Karjaluoto, H

Publication type: Book Chapter

Publication status: Published

Book Title: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Year: 2008

Pages: 40-55

Publisher: Edward Elgar Publishing

Place Published: Cheltenham

Library holdings: Search Newcastle University Library for this item

ISBN: 9781847205681