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A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food

Lookup NU author(s): Dr Mitchell Ness

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Abstract

Abstract Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order speciality food.

Publication metadata

Author(s): Mai LW, Ness MR

Publication type: Article

Publication status: Published

Journal: International Journal of Business Science and Applied Management

Year: 2006

Volume: 1

Issue: 1

Pages: 1-13

Print publication date: 01/01/2006

ISSN (electronic): 1753-0296

Publisher: International Journal of Business Science and Applied Management

URL: http://www.business-and-management.org/download.php?file=2006/1_1--1-13--Mai,Ness.pdf

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