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Second Life, Second market? Case Study Ch 14 Marketing in the Digital Age

Lookup NU author(s): Dr Janet Ward

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Publication metadata

Author(s): Ward JA

Editor(s): Armstrong, G; Kotler, P; Harker, M; Bennan, R

Publication type: Book Chapter

Publication status: Published

Book Title: Marketing an Introduction

Year: 2009

Pages: 474-475

Publisher: Pearson Education Ltd

Place Published: Harlow, Essex, England

Library holdings: Search Newcastle University Library for this item

ISBN: 9780273713951

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