Toggle Main Menu Toggle Search

Open Access padlockePrints

The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Second Life, Second market? Case Study Ch 14 Marketing in the Digital Age

Lookup NU author(s): Dr Janet Ward

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Publication metadata

Author(s): Ward JA

Editor(s): Armstrong, G; Kotler, P; Harker, M; Bennan, R

Publication type: Book Chapter

Publication status: Published

Book Title: Marketing an Introduction

Year: 2009

Pages: 474-475

Publisher: Pearson Education Ltd

Place Published: Harlow, Essex, England

Library holdings: Search Newcastle University Library for this item

ISBN: 9780273713951


Share