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A Journey of a Thousand Miles Begins with a Single Step: Designing Appropriate Marketing Research Methods for Virtual Worlds

Lookup NU author(s): Dr Janet Ward

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Publication metadata

Author(s): Ward JA, Saren MA

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Annual Conference, Putting Marketing in its Place

Year of Conference: 2009

URL: http://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=1581&abstractID=300806

Notes: Peer reviewed conference paper

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