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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

A Journey of a Thousand Miles Begins with a Single Step: Designing Appropriate Marketing Research Methods for Virtual Worlds

Lookup NU author(s): Dr Janet Ward

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Publication metadata

Author(s): Ward JA, Saren MA

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Annual Conference, Putting Marketing in its Place

Year of Conference: 2009

URL: http://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=1581&abstractID=300806

Notes: Peer reviewed conference paper


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