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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

The challenges of sharing: brands as club goods

Lookup NU author(s): Dr Angela Tregear, Professor Matthew GortonORCiD

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Publication metadata

Author(s): Tregear A, Gorton M

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2009

Volume: 43

Issue: 5/6

Pages: 826-842

Print publication date: 01/01/2009

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Limited

URL: http://dx.doi.org/10.1108/03090560910947061

DOI: 10.1108/03090560910947061


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