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Undergraduate students’ attitudes toward food shopping and attitudes to time

Lookup NU author(s): Sue Dobson, Dr Mitchell Ness

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Abstract

The objectives of the study are to identify the dimensions underlying two constructs (students' attitudes to food shopping and students' attitudes to time), to use these dimensions to identify student segments and to profile them in terms of the construct dimensions, shopping behaviour and students' characteristics. The study employs a web-based questionnaire. The useable sample was 744 full-time undergraduate students at Newcastle University. Results indicated that there are six and seven dimensions underlying attitudes to food shopping and attitudes to time respectively. Three student segments are identified with different attitudes to food shopping, attitudes to time, shopping behaviour and students' characteristics. The implication for marketers is that the student market should not be considered en masse, but that segmentation, targeting and positioning is an appropriate strategy for food retailers to adopt.

Publication metadata

Author(s): Dobson S, Ness MR

Publication type: Article

Publication status: Published

Journal: International Journal of Consumer Studies

Year: 2009

Volume: 33

Issue: 6

Pages: 659-668

ISSN (print): 1470-6423

ISSN (electronic): 1470-6431

Publisher: Wiley-Blackwell Publishing Ltd.

URL: http://dx.doi.org/10.1111/j.1470-6431.2009.00820.x

DOI: 10.1111/j.1470-6431.2009.00820.x

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