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Lookup NU author(s): Professor Klaus Schoefer
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Bramall C, Schoefer K, McKechnie S
Publication type: Article
Publication status: Published
Journal: Irish Marketing Review
Year: 2005
Volume: 17
Issue: 1/2
Pages: 13-22
Print publication date: 01/01/2005
ISSN (print): 0790-7362
Publisher: Marketing Institute