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Browsing publications by Professor Klaus Schoefer

Newcastle AuthorsTitleYearFull text
Professor Klaus Schoefer
Dr Anders Wappling
Dr Nima Heirati
Professor Markus Blut
An investigation of culture’s influence on new technology adoption: the case of mobile payment2025
Professor Klaus Schoefer
Professor Danae Manika
Dr Effy Tzemou
The “Dark Side” of General Health and Fitness-Related Self-Service Technologies: A Systematic Review of the Literature and Directions for Future Research2024
Professor Klaus Schoefer
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital2023
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei2022
Dr Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.02022
Professor Klaus Schoefer
Student-to-Student Interactions in Marketing Education: A Critical Incident Technique–based Inquiry into Drivers of Students’ (Dis)Satisfaction2022
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
Conflict in online consumption communities: A systematic literature review and directions for future research2021
Professor Suraksha Gupta
Professor Klaus Schoefer
Corporate Rebranding: An Internal Perspective2021
Hao Liu
Professor Klaus Schoefer
Dr Effy Tzemou
Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research2021
Dr Yulia Dzenkovska
Professor Klaus Schoefer
Dr Nima Heirati
Professor Fred Lemke
Value cues derived from mobile apps' interface design: An investigation of the contingent effects of psychological factors2021
Dr Ye Yan
Professor Suraksha Gupta
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy2020
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisements Perception: An Abstract2020
Professor Markus Blut
Dr Nima Heirati
Professor Klaus Schoefer
The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress2020
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Professor Darren Kelsey
The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract2020
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
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