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Lookup NU author(s): Dr Janet Ward
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Author(s): Ward JA
Publication type: Article
Publication status: Published
Journal: Marketing Intelligence & Planning
Year: 2010
Volume: 28
Issue: 7
Pages: 862-881
Print publication date: 01/01/2010
ISSN (print): 0263-4503
ISSN (electronic): 1758-8049
Publisher: Emerald Group Publishing Ltd
URL: http://dx.doi.org/10.1108/02634501011086463
DOI: 10.1108/02634501011086463
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