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Lookup NU author(s): Professor Alexandra Hughes
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This article investigates the effects of an economic downturn on corporate social responsibility, with a focus on how UK food and clothing retailers responded to recessionary pressures between 2008 and 2009 in their corporate strategies for ethical trade. In contrast to the view that corporate ethical trading might contract in scale during recession, its (uneasy) resilience is charted and explained by embeddedness in strategies of reputational risk management. However, the metaphor of refraction is adopted to capture the changing directions of ethical trading strategy as retailers moved from a period of economic stability to one of crisis.
Author(s): Hughes A
Publication type: Article
Publication status: Published
Journal: Journal of Economic Geography
Print publication date: 26/03/2011
ISSN (print): 1468-2702
ISSN (electronic): 1468-2710
Publisher: Oxford University Press
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