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Retailers, supply networks and changing articulations of ethicality: lessons from Flower Valley in South Africa

Lookup NU author(s): Professor Alexandra Hughes, Dr Cheryl McEwan, Dr Dave Bek


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This article advances debate on retailers’ supply networks and ethical trade using the case of sustainably harvested wildflower bouquets supplied from South Africa to domestic and UK retailers. It illustrates three developments concerning: an evolving relationship between retailers’ brands and ethical trading strategies; a growing role for institutions in the global South in shaping ethical standards and acknowledgement of the challenges facing producers when retailers’ buying practices clash with ethical requirements. These trends concern strategizing, embedding and practising ethicality, respectively, with the term ethicality capturing not only the ethical standards themselves but also the changing practices shaping what counts as ethical.

Publication metadata

Author(s): Hughes A, McEwan C, Bek D

Publication type: Article

Publication status: Published

Journal: Journal of Economic Geography

Year: 2013

Volume: 13

Issue: 2

Pages: 211-230

Print publication date: 18/12/2012

ISSN (print): 1468-2702

ISSN (electronic): 1468-2710

Publisher: Oxford University Press


DOI: 10.1093/jeg/lbs049


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