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The strategy and identity relationship: towards a processual understanding

Lookup NU author(s): Professor John Sillince

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Abstract

The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorization proposed in this chapter presents rhetoric as the means by which the ‘strategy work’ of reimagining future options and the ‘identity work’ of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest that scholars will be better able to develop theoretically integrated, empirically grounded and globally relevant studies of strategy.

Publication metadata

Author(s): Sillince JAA, Simpson B

Publication type: Article

Publication status: Published

Journal: Advances in Strategic Management

Year: 2010

Volume: 27

Pages: 111-143

ISSN (print): 0742-3322

Publisher: Emerald Group Publishing Ltd.

URL: http://dx.doi.org/10.1108/S0742-3322(2010)0000027008

DOI: 10.1108/S0742-3322(2010)0000027008

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