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Lookup NU author(s): Professor John Sillince
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There are still few explanations of the micro-level practices by which top managers influence employee commitment to multiple strategic goals. This paper argues that, through their language, top managers can construct a context for commitment to multiple strategic goals. We therefore propose a rhetoric-in-context approach to illuminate some of the micro practices through which top managers influence employee commitment. Based upon an empirical study of the rhetorical practices through which top managers influence academic commitment to multiple strategic goals in university contexts, we demonstrate relationships between rhetoric and context. Specifically, we show that rhetorical influences over commitment to multiple goals are associated with the historical context for multiple goals, the degree to which top managers' rhetoric instantiates a change in that context, and the internal consistency of the rhetorical practices used by top managers.
Author(s): Jarzabkowski P, Sillince JAA
Publication type: Article
Publication status: Published
Journal: Organization Studies
Year: 2007
Volume: 28
Issue: 11
Pages: 1639-1666
ISSN (print): 0170-8406
ISSN (electronic): 1741-3044
Publisher: Sage Publications Ltd.
URL: http://dx.doi.org/10.1177/0170840607075266
DOI: 10.1177/0170840607075266
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