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Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Srivoravilai N, Melewar TC, Liu M, Yannopoulou N

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2011

Volume: 27

Issue: 3-4

Pages: 243-268

Print publication date: 23/02/2011

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Routledge


DOI: 10.1080/0267257X.2011.545676


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