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Browsing publications by Professor Natalia Yannopoulou.

Newcastle AuthorsTitleYearFull text
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei2022
KC Chandrasapth
Professor Natalia Yannopoulou
Good Fortune and Its Influence on B2B Relationships: The Case of the Mae Manee Money Solution Campaign in Thailand2022
Professor Natalia Yannopoulou
How to Achieve Swift Resilience: The Role of Digital Innovation–Enabled Mindfulness 2022
Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
Combating fake news: Social media engagement with pro-vaccine messages2021
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
Conflict in online consumption communities: A systematic literature review and directions for future research2021
Professor Natalia Yannopoulou
KC Chandrasapth
Dr Darren Kelsey
Conflicts over Authenticity and Overtourism in Destination Branding2021
Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
Technological knowledge and internationalization: Evidence from India2021
Erin Coulson
Dr Shirley Coleman
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME2020
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisements Perception: An Abstract2020
Erin Coulson
Dr Shirley Coleman
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
Design of Experiments for Business Improvement in SME Marketing Strategies.2020
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract2020
Erin Coulson
Professor Savvas Papagiannidis
Dr Shirley Coleman
Professor Natalia Yannopoulou
An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry2019
Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Authentic Ethnic Advertisement Perceptions2019
Erin Coulson
Dr Shirley Coleman
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
Business insight and support from analysis of digital marketing data in an SME2019
Professor Natalia Yannopoulou
Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones2019
KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Darren Kelsey
The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community2019
Professor Natalia Yannopoulou
Professor Klaus Schoefer
The role of visual media when examining social conflicts in online consumption communities within a social network site2018
Professor Natalia Yannopoulou
Understanding and predicting what influence online product sales? A neural network approach2017
Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies2016
Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
Academics' Intention to Adopt SNS for Engagement within Academia2016
Professor Natalia Yannopoulou
New Insights into Unethical Counterfeit Consumption2016
Professor Natalia Yannopoulou
Authenticity Perceptions in the Chinese Marketplace2015
Professor Natalia Yannopoulou
Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai2015
Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
Exploring academics’ intention to adopt Social Networking Sites for engagement and impact2014
Lindi Roelofse
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise 2013
Professor Natalia Yannopoulou
Consumer Generated advertisements and how they affect brand attitude and buying intention2013
Professor Natalia Yannopoulou
Exploring what types of brand related information interest consumers within social media2013
Professor Natalia Yannopoulou
How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention2013
Professor Natalia Yannopoulou
User-Generated Brands and Social Media: Couchsurfing and AirBnb2013
Professor Natalia Yannopoulou
Brand building and social media: a discursive and visual analysis of User-Generated Brands2012
Professor Natalia Yannopoulou
New product development within the Extended Enterprise and the Service-Dominant Logic2012
Professor Natalia Yannopoulou
Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions2012
Professor Natalia Yannopoulou
Exploring Brand Confusion when choosing a Tourist Destination2011
Professor Natalia Yannopoulou
Exploring Form over Function within Print Advertising2011
Professor Natalia Yannopoulou
Fashion through Time2011
Professor Natalia Yannopoulou
Media amplification of a brand crisis and its affect on brand trust2011
Professor Natalia Yannopoulou
Social Media and the generation of New Forms of Advertising2011
Professor Natalia Yannopoulou
Trust and the end-to-end supply chain perspective2011
Professor Natalia Yannopoulou
Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals2011
Professor Natalia Yannopoulou
Consumers’ Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere2010
Professor Natalia Yannopoulou
Exploring consumers’ perceptions of product offering’s authenticity within contemporary Asian markets2010
Professor Natalia Yannopoulou
Perceptions of Authenticity within Emerging Markets2010
Professor Natalia Yannopoulou
Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis2009
Professor Natalia Yannopoulou
Exploring perception of Authenticity in 21st century consumer markets2009
Professor Natalia Yannopoulou
Exploring perceptions of Authenticity in today’s consumers’ markets2009
Professor Natalia Yannopoulou
The role of 'interpretive communities' in the interpretation of 'open text' advertisements2009
Professor Natalia Yannopoulou
Media amplification of a brand crisis and its affect on brand trust2008
Professor Natalia Yannopoulou
Open versus Closed Advertising Texts & Interpretive Communities2008
Professor Natalia Yannopoulou
A Model of Trust in Brands2007
Professor Natalia Yannopoulou
Exploring authenticity in the Chinese Consumer Market2007
Professor Natalia Yannopoulou
Social Class and the Interpretation of Advertising Meaning2007
Professor Natalia Yannopoulou
The Interpretation of 'Open Text' Advertisements2007
Professor Natalia Yannopoulou
The Nature of Trust in Brands : A Psychosocial Model2007
Professor Natalia Yannopoulou
Interpreting Print Advertising2006