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Browsing publications by Professor Natalia Yannopoulou

Newcastle AuthorsTitleYearFull text
Professor Natalia Yannopoulou
Building a City Brand for International Retirees: Case of Chiang Mai City, Thailand2025
KC Chandrasapth
Professor Natalia Yannopoulou
Exploring the creative revolution brought by digital technologies in the production of advertising messages2025
Professor Natalia Yannopoulou
Funwashing Counterfeits of Luxury Brands: The Case of Van Cleef2025
Professor Natalia Yannopoulou
Funwashing Luxury Counterfeits on Social Media2025
Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
Hurdles to Efficient Digital Marketing2025
Professor Natalia Yannopoulou
Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing2025
Professor Natalia Yannopoulou
Responsible artificial intelligence (AI) for responsible innovation in Chinese manufacturing: From the affordance–actualization theory2025
Professor Natalia Yannopoulou
B2B social media use as a double-edged sword on trust: A social presence theory perspective2024
Professor Natalia Yannopoulou
Professor Darren Kelsey
KC Chandrasapth
Dissemination of Academic Research Using Visual Methods2024
Dr Frances Crinnion
Professor Natalia Yannopoulou
Dr Saurabh Bhattacharya
Fake news inside ideological social media echo chambers2024
Professor Natalia Yannopoulou
Guest editorial: International marketing perspectives on digital platforms and their ecosystems2024
Professor Natalia Yannopoulou
Professor Matthew Gorton
Dr Sherly Lie
Guilty displeasures? How Gen-Z women perceive (in)authentic femvertising messages2024
Professor Natalia Yannopoulou
KC Chandrasapth
How disinformation affects sales: Examining the advertising campaign of a socially responsible brand2024
Professor Andrew Lindridge
Professor Natalia Yannopoulou
Intra-group fragmentation amongst a stigmatised immigrant group 2024
Professor Natalia Yannopoulou
Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process2024
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