Professor Natalia Yannopoulou
| Building a City Brand for International Retirees: Case of Chiang Mai City, Thailand | 2025 |
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Professor Natalia Yannopoulou
| Funwashing Luxury Counterfeits on Social Media | 2025 |
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Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
| Hurdles to Efficient Digital Marketing | 2025 |
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Professor Natalia Yannopoulou
| Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing | 2025 |
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Professor Natalia Yannopoulou
| B2B social media use as a double-edged sword on trust: A social presence theory perspective | 2024 |
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Professor Natalia Yannopoulou
Professor Darren Kelsey
KC Chandrasapth
| Dissemination of Academic Research Using Visual Methods | 2024 |
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KC Chandrasapth
Professor Natalia Yannopoulou
| Exploring the creative revolution brought by digital technologies in the production of advertising messages | 2024 |
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Dr Frances Crinnion
Professor Natalia Yannopoulou
Dr Saurabh Bhattacharya
| Fake news inside ideological social media echo chambers | 2024 |
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Professor Natalia Yannopoulou
| Guest editorial: International marketing perspectives on digital platforms and their ecosystems | 2024 |
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Professor Natalia Yannopoulou
Professor Matthew Gorton
Dr Sherly Lie
| Guilty displeasures? How Gen-Z women perceive (in)authentic femvertising messages | 2024 |
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KC Chandrasapth
Professor Natalia Yannopoulou
| How disinformation affects consumer perceptions towards SCR branding | 2024 |
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Professor Natalia Yannopoulou
KC Chandrasapth
| How disinformation affects sales: Examining the advertising campaign of a socially responsible brand | 2024 |
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Professor Andrew Lindridge
Professor Natalia Yannopoulou
| Intra-group fragmentation amongst a stigmatised immigrant group | 2024 |
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Professor Natalia Yannopoulou
| Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process | 2024 |
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Professor Darren Kelsey
Professor Natalia Yannopoulou
Professor Andrea Whittle
Dr Artyom Golossenko
| The (Army) Hero with a thousand faces: A Discourse-Mythological Approach to theorizing archetypal blending in contemporary advertising | 2023 |
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Dr Rama Kanungo
Professor Natalia Yannopoulou
| Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation? | 2023 |
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Sammie Nguyen
Professor Andrew Lindridge
Professor Natalia Yannopoulou
| Consumer Cultural Affiliation and Acculturation Amongst Ethnic Minority Consumers: An Approach from Social Identity Theory | 2023 |
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Sammie Nguyen
Professor Andrew Lindridge
Professor Natalia Yannopoulou
| Consumer Cultural Affiliation and Acculturation in Multicultural Marketplaces | 2023 |
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Professor Natalia Yannopoulou
| Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers | 2023 |
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Phatdhanant Setthanandhaphokin
Dr Qionglei Yu
Professor Natalia Yannopoulou
| Exploring Tourism Safety and its Determinants | 2023 |
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Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
| Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions | 2023 |
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KC Chandrasapth
Professor Natalia Yannopoulou
| The Role of Disinformation in Promoting CSR Conscious Brands | 2023 |
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Professor Natalia Yannopoulou
Professor Danae Manika
KC Chandrasapth
Dr Mina Tajvidi
| What we do know and don’t know about marketing communications on mature consumers | 2023 |
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Professor Natalia Yannopoulou
| “I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship | 2022 |
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Sammie Nguyen
Dr Qionglei Yu
Professor Natalia Yannopoulou
| A Conceptualisation of Consumer Multiculturation | 2022 |
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KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
| A Multimodal Discourse-Mythological Approach to Understanding Brand-Based Conflicts in Online Consumer Communities: The Case of Samsung vs. Huawei | 2022 |
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Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
| Examining social media engagement through health-related message framing in different cultures | 2022 |
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Phatdhanant Setthanandhaphokin
Dr Qionglei Yu
Professor Natalia Yannopoulou
| Feeling safe and its impact on tourists’ intention to revisit | 2022 |
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KC Chandrasapth
Professor Natalia Yannopoulou
| Good Fortune and Its Influence on B2B Relationships: The Case of the Mae Manee Money Solution Campaign in Thailand | 2022 |
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Professor Natalia Yannopoulou
| How to Achieve Swift Resilience: The Role of Digital Innovation–Enabled Mindfulness | 2022 |
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Professor Natalia Yannopoulou
Professor Suraksha Gupta
| Student Experience for Authentic-Transparent Brand Communication | 2022 |
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Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
| Technological knowledge and internationalization: evidence from India | 2022 |
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Dr Saurabh Bhattacharya
Professor Natalia Yannopoulou
| Combating fake news: Social media engagement with pro-vaccine messages | 2021 |
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KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Dr Tana Licsandru
| Conflict in online consumption communities: A systematic literature review and directions for future research | 2021 |
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Professor Natalia Yannopoulou
KC Chandrasapth
Professor Darren Kelsey
| Conflicts over Authenticity and Overtourism in Destination Branding | 2021 |
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Dr Erin Coulson
Dr Shirley Coleman
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
| A/B Testing of factors influencing the Impact of B2B Social Media Posts in an SME | 2020 |
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Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
| Authentic Ethnic Advertisements Perception: An Abstract | 2020 |
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Dr Erin Coulson
Dr Shirley Coleman
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
| Design of Experiments for Business Improvement in SME Marketing Strategies. | 2020 |
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KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Professor Darren Kelsey
| The Power of Collective Brand Defending in Mitigating Negative eWOM: An Abstract | 2020 |
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Erin Coulson
Professor Savvas Papagiannidis
Dr Shirley Coleman
Professor Natalia Yannopoulou
| An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry | 2019 |
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Nora Alomar
Professor Natalia Yannopoulou
Professor Klaus Schoefer
| Authentic Ethnic Advertisement Perceptions | 2019 |
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Erin Coulson
Dr Shirley Coleman
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
| Business insight and support from analysis of digital marketing data in an SME | 2019 |
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Professor Natalia Yannopoulou
| Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens | 2019 |
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KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Professor Darren Kelsey
| Online conflicts regarding innovation-based brand positioning: The case of Samsung versus Huawei smartphones | 2019 |
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KC Chandrasapth
Professor Natalia Yannopoulou
Professor Klaus Schoefer
Professor Darren Kelsey
| The power of collective brand defending in mitigating negative eWOM: The case of a Samsung Galaxy Note8 Club devoted Thai consumer-organized community | 2019 |
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Professor Natalia Yannopoulou
Professor Klaus Schoefer
| The role of visual media when examining social conflicts in online consumption communities within a social network site | 2018 |
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Professor Natalia Yannopoulou
| Understanding and predicting what influence online product sales? A neural network approach | 2017 |
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Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
| Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies | 2016 |
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Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
| Academics' Intention to Adopt SNS for Engagement within Academia | 2016 |
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Professor Natalia Yannopoulou
| New Insights into Unethical Counterfeit Consumption | 2016 |
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Professor Natalia Yannopoulou
| Authenticity Perceptions in the Chinese Marketplace | 2015 |
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Professor Natalia Yannopoulou
| Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai | 2015 |
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Dr Eleni Dermentzi
Professor Savvas Papagiannidis
Professor Natalia Yannopoulou
| Exploring academics’ intention to adopt Social Networking Sites for engagement and impact | 2014 |
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Lindi Roelofse
Professor Natalia Yannopoulou
Professor Savvas Papagiannidis
| Clan Marketing: Tribal marketing and the implications for retaining and recruiting members for a social enterprise | 2013 |
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Professor Natalia Yannopoulou
| Consumer Generated advertisements and how they affect brand attitude and buying intention | 2013 |
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Professor Natalia Yannopoulou
| Exploring what types of brand related information interest consumers within social media | 2013 |
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Professor Natalia Yannopoulou
| How Positive and Negative consumer generated advertising messages affect brand attitude and buying intention | 2013 |
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Professor Natalia Yannopoulou
| User-Generated Brands and Social Media: Couchsurfing and AirBnb | 2013 |
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Professor Natalia Yannopoulou
| Brand building and social media: a discursive and visual analysis of User-Generated Brands | 2012 |
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Professor Natalia Yannopoulou
| New product development within the Extended Enterprise and the Service-Dominant Logic | 2012 |
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Professor Natalia Yannopoulou
| Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions | 2012 |
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Professor Natalia Yannopoulou
| Exploring Brand Confusion when choosing a Tourist Destination | 2011 |
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Professor Natalia Yannopoulou
| Exploring Form over Function within Print Advertising | 2011 |
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Professor Natalia Yannopoulou
| Fashion through Time | 2011 |
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Professor Natalia Yannopoulou
| Media amplification of a brand crisis and its affect on brand trust | 2011 |
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Professor Natalia Yannopoulou
| Social Media and the generation of New Forms of Advertising | 2011 |
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Professor Natalia Yannopoulou
| Trust and the end-to-end supply chain perspective | 2011 |
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Professor Natalia Yannopoulou
| Value Marketing through Corporate Reputation: An empirical investigation of Thai hospitals | 2011 |
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Professor Natalia Yannopoulou
| Consumers’ Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere | 2010 |
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Professor Natalia Yannopoulou
| Exploring consumers’ perceptions of product offering’s authenticity within contemporary Asian markets | 2010 |
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Professor Natalia Yannopoulou
| Perceptions of Authenticity within Emerging Markets | 2010 |
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Professor Natalia Yannopoulou
| Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis | 2009 |
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Professor Natalia Yannopoulou
| Exploring perception of Authenticity in 21st century consumer markets | 2009 |
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Professor Natalia Yannopoulou
| Exploring perceptions of Authenticity in today’s consumers’ markets | 2009 |
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Professor Natalia Yannopoulou
| The role of 'interpretive communities' in the interpretation of 'open text' advertisements | 2009 |
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Professor Natalia Yannopoulou
| Media amplification of a brand crisis and its affect on brand trust | 2008 |
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Professor Natalia Yannopoulou
| Open versus Closed Advertising Texts & Interpretive Communities | 2008 |
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Professor Natalia Yannopoulou
| A Model of Trust in Brands | 2007 |
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Professor Natalia Yannopoulou
| Exploring authenticity in the Chinese Consumer Market | 2007 |
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Professor Natalia Yannopoulou
| Social Class and the Interpretation of Advertising Meaning | 2007 |
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Professor Natalia Yannopoulou
| The Interpretation of 'Open Text' Advertisements | 2007 |
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Professor Natalia Yannopoulou
| The Nature of Trust in Brands : A Psychosocial Model | 2007 |
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Professor Natalia Yannopoulou
| Interpreting Print Advertising | 2006 |
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