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The Nature of Trust in Brands : A Psychosocial Model

Lookup NU author(s): Professor Natalia Yannopoulou

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Author(s): Elliott R, Yannopoulou N

Publication type: Article

Publication status: Published

Journal: European Journal of Marketing

Year: 2007

Volume: 41

Issue: 9/10

Pages: 988-998

ISSN (print): 0309-0566

ISSN (electronic): 1758-7123

Publisher: Emerald Group Publishing Limited

URL: http://dx.doi.org/10.1108/03090560710773309

DOI: 10.1108/03090560710773309

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