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Brand building and social media: a discursive and visual analysis of User-Generated Brands

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Yannopoulou N, Moufahim M, Bian X

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: International Conference on Marketing Studies

Year of Conference: 2012