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Consumers’ Affective and Cognitive Reliance on Brand Trust when a Brand Crisis occurs in the Private or Public sphere

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Yannopoulou N, Liu M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Global Marketing Conference

Year of Conference: 2010

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