ePrints

Exploring consumers’ perceptions of product offering’s authenticity within contemporary Asian markets

Lookup NU author(s): Professor Natalia Yannopoulou

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Liu M, Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Advances in Consumer Research (EACR)

Year of Conference: 2010

Pages: 566-568

Publisher: Association for Consumer Research

URL: https://www.acrwebsite.org/default.aspx

Series Title: Advances in Consumer Research

Share