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Exploring consumers’ perceptions of product offering’s authenticity within contemporary Asian markets

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Liu M, Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Advances in Consumer Research (EACR)

Year of Conference: 2010

Pages: 566-568

Publisher: Association for Consumer Research


Series Title: Advances in Consumer Research