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Exploring perception of Authenticity in 21st century consumer markets

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Liu M, Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 5th International Conference of the AM's Brand, Identity and Corporate Reputation SIG

Year of Conference: 2009