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Brand Trust: Consumers’ affective and cognitive reliance when brands are in crisis

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Yannopoulou N, Liu M, Spiteri-Cornish L, Srivoravilai N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy (EMAC)

Year of Conference: 2009

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