Toggle Main Menu Toggle Search

Open Access padlockePrints

Media amplification of a brand crisis and its affect on brand trust

Lookup NU author(s): Professor Natalia Yannopoulou


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Yannopoulou N, Koronis E, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy (EMAC)

Year of Conference: 2008