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The Interpretation of 'Open Text' Advertisements

Lookup NU author(s): Professor Natalia Yannopoulou

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Publication metadata

Author(s): Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Association for Consumer Research (EACR)

Year of Conference: 2007

Pages: 250-252

Publisher: Association for Consumer Research

URL: http://www.acrwebsite.org/volumes/display.asp?id=13872

Series Title: Advances in Consumer Research.

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