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Lookup NU author(s): Professor Natalia Yannopoulou
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Author(s): Yannopoulou N, Elliott R
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: European Marketing Academy - 36th EMAC Annual Conference 2007
Year of Conference: 2007
Publisher: Reykjavik University
Library holdings: Search Newcastle University Library for this item
ISBN: 9789979948353
