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A Model of Trust in Brands

Lookup NU author(s): Professor Natalia Yannopoulou


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Publication metadata

Author(s): Yannopoulou N, Elliott R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Academy - 36th EMAC Annual Conference 2007

Year of Conference: 2007

Publisher: Reykjavik University

Library holdings: Search Newcastle University Library for this item

ISBN: 9789979948353