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What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Lookup NU author(s): Professor Markus Blut, Professor Christof Backhaus

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Publication metadata

Author(s): Blut M, Backhaus C, Heussler T, Woisetschläger D, Evanschitzky H, Ahlert D

Publication type: Article

Publication status: Published

Journal: Journal of Retailing

Year: 2011

Volume: 87

Issue: 3

Pages: 306-319

Print publication date: 01/09/2011

ISSN (print): 0022-4359

ISSN (electronic): 1873-3271

Publisher: Elsevier

URL: http://dx.doi.org/10.1016/j.jretai.2010.06.003

DOI: 10.1016/j.jretai.2010.06.003

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