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New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link

Lookup NU author(s): Professor Markus Blut

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Author(s): Nagengast L, Evanschitzky H, Rudolph T, Blut M

Publication type: Article

Publication status: In Press

Journal: Advances in Consumer Research

Year: 2013

Volume: 39

ISSN (print): 0098-9258

Publisher: Association for Consumer Research

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