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Lookup NU author(s): Professor Markus Blut
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Author(s): Brock C, Blut M, Evanschitzky H, Kenning P, Hubert M
Publication type: Article
Publication status: In Press
Journal: Advances in Consumer Research
Year: 2013
Volume: 39
ISSN (print): 0098-9258
Publisher: Association for Consumer Research