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Management internationaler Dienstleistungsmarken: Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

Lookup NU author(s): Professor Christof Backhaus, Professor Markus Blut

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Publication metadata

Editor(s): Ahlert D, Backhaus C, Blut M, Michaelis M

Publication type: Edited Book

Publication status: Published

Series Title:

Year: 2008

Number of Pages: 447

Publisher: Gabler

Place Published: Wiesbaden

Library holdings: Search Newcastle University Library for this item

ISBN: 9783834913296

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