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Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context

Lookup NU author(s): Dr Nima Heirati

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Publication metadata

Author(s): O'Cass A, Ngo LV, Heirati N

Publication type: Article

Publication status: Published

Journal: Australasian Marketing Journal

Year: 2012

Volume: 20

Issue: 3

Pages: 224-233

Print publication date: 01/08/2012

ISSN (print): 1441-3582

ISSN (electronic): 1839-3349

Publisher: Elsevier Ltd

URL: http://dx.doi.org/10.1016/j.ausmj.2012.03.001

DOI: 10.1016/j.ausmj.2012.03.001

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